Digital Audience Overview & Demographics


Users come to IndustryWeek.com for manufacturing news, opinion, knowledge, and community

Job title

  • 48% senior management

    • 22% president/C-level

    • 16% VP

    • 14% owner/partner

    • 31% director

    • 17% general manager

  • 21% line-of-business management

  • 24% manager

  • 7% analyst

 

Industry involvement

  • 16% aerospace

  • 22% automotive

  • 11% chemicals

  • 13% consumer durables

  • 14% consumer packaged goods

  • 15% high-tech

  • 25% industrial machinery and equipment

  • 21% metal products

  • 9% paper mfg, printing and publishing

  • 12% pharmaceuticals and biotech

 

Annual revenues

  • 28% have revenues of $1 billion or more

  • 34% have revenues of $50 million-$999 million

  • 38% have revenues of less than $50 million

 

Number of employees

  • 43% have 1,000+ employees
     
  • 38% have 100-999 employees
     
  • 29% have less than 100 employees

 

Decision makers' purchase involvement:

  • 49% determine need

  • 53% evaluate products and services

  • 49% recommend or specify products and services

  • 43% approve purchases

 

Source: IndustryWeek user survey, September 2011.