We Know How to Market to Your Audience
The manufacturing and supply chain markets have experienced many significant changes in the past few years. Learn more about the markets — and how to get your message across to these audiences — with the help of the materials provided on this page.
Marketing Insight Newsletter
A quarterly update produced by the Penton Manufacturing & Supply Chain Group
- Fall 2009 (View PDF)
- What media buyers want in today's economy
- How to boost the effectiveness of your online search campaign
- Reach-based versus effectiveness-based marketing programs
- Why business-to-business buyers still respect and enjoy printed publications
- Summer 2009 (View PDF)
- Why three media are better than two, and two media are better than one for reaching the industrial market
- How offline marketing can lead to online marketing
- reach-based versus effectiveness-based marketing programs
- The actual seling window is much longer than the perceived selling window – and how advertising can influence sales
- Media that provides the biggest impact for the time invested
Industrial Media Buying Information
Conversations with Media Buying Influences (View PDF)
National Safety Survey:
Can We Still Afford to Be Safe?
EHS professionals sound off on shrinking safety budgets, Obama's leadership, OSHA, VPP and more in the 2009 National Safety Survey. (View PDF)













