We Know How to Market to Your Audience

The manufacturing and supply chain markets have experienced many significant changes in the past few years. Learn more about the markets — and how to get your message across to these audiences — with the help of the materials provided on this page.

Marketing Insight Newsletter

A quarterly update produced by the Penton Manufacturing & Supply Chain Group

  • Fall 2009 (View PDF)
    • What media buyers want in today's economy
    • How to boost the effectiveness of your online search campaign
    • Reach-based versus effectiveness-based marketing programs
    • Why business-to-business buyers still respect and enjoy printed publications
  • Summer 2009 (View PDF)
    • Why three media are better than two, and two media are better than one for reaching the industrial market
    • How offline marketing can lead to online marketing
    • reach-based versus effectiveness-based marketing programs
    • The actual seling window is much longer than the perceived selling window – and how advertising can influence sales
    • Media that provides the biggest impact for the time invested

Industrial Media Buying Information

Conversations with Media Buying Influences (View PDF)

National Safety Survey:
Can We Still Afford to Be Safe?

EHS professionals sound off on shrinking safety budgets, Obama's leadership, OSHA, VPP and more in the 2009 National Safety Survey. (View PDF)

Manufacturing & Supply Chain Brands

Click on the logos below to view the group's brands.