We Know How to Market to Your Audience
The manufacturing and supply chain markets have experienced many significant changes in the past few years. Learn more about the markets — and how to get your message across to these audiences — with the help of the materials provided on this page.
Marketing Insight Newsletter
A quarterly update produced by the Penton Manufacturing & Supply Chain Group
- Fall 2009 (View PDF)
- What media buyers want in today's economy
- How to boost the effectiveness of your online search campaign
- Reach-based versus effectiveness-based marketing programs
- Why business-to-business buyers still respect and enjoy printed publications
- Summer 2009 (View PDF)
- Why three media are better than two, and two media are better than one for reaching the industrial market
- How offline marketing can lead to online marketing
- Reach-based versus effectiveness-based marketing programs
- The actual selling window is much longer than the perceived selling window – and how advertising can influence sales
- Media that provides the biggest impact for the time invested
Chief Business Marketer Newsletter
Chief Business Marketer is the new monthly e-newsletter from Chief Marketer that’s written specifically for senior marketing managers, ad managers and media buyers at leading B2B companies and ad agencies. Each edition provides case studies that look at real-world situations and solutions…how-to articles that offer practical tips and advice for addressing today’s unique marketing challenges…and insights into the latest industry research covering B2B markets. SUBSCRIBE TODAY
Industrial Media Buying Information
Conversations with Media Buying Influences (View PDF)
National Safety Survey:
Can We Still Afford to Be Safe?
EHS professionals sound off on shrinking safety budgets, Obama's leadership, OSHA, VPP and more in the 2009 National Safety Survey. (View PDF)
Manufacturing & Supply Chain Brands
Click on the logos below to view the group's brands.
