A free white paper is a powerful B2B offer that can stimulate high click-through rates, result in successful lead generation, and influence purchases. According to stats compiled by eMarketer, white papers are the second most consulted source of information by corporate end users.
Whenever an IndustryWeek.com visitor downloads a white paper, IW will email the person’s name, address, company name, job title, etc. to the sponsoring company. This service allows the sponsor to pass the lead to its sales team or enter it into its prospect database at their convenience.