Identifying hand-raisers on specific topics
A free white paper or case study is a powerful B2B offer that can stimulate high click-through rates, result in successful lead generation, and influence purchases. According to stats compiled by eMarketer, white papers are the second most-consulted source of information by corporate end users.
As a result, decision makers look to white papers or case studies in order to answer one fundamental question that is on their minds: “How will your product or service solve my business needs right now?”
Professional welders and fabricators often use white papers or case studies as the first source of information when conducting research about a particular product or service.