Business Finance Online Production Specifications


Web ads: Leaderboards, Rectangles, Buttons

  • All materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Dimensions:
    • Leaderboards: 728x90 pixels
    • Rectangles: 300x250 pixels
    • Buttons: 180x150 pixels
  • File Formats: GIF, Animated GIF, JPEG, HTML, Flash, or other rich media accepted. If using rich media, see Rich Media Specifications below.
  • Animation, Looping: Animated GIFs are acceptable. No limits on looping.
  • Initial File Size: 35 KB maximum
  • Maximum File Size: 2 MB maximum
  • URL: Please include a URL for your ad to link to.
  • Send materials to ads@businessfinancemag.com
Rich Media Specifications for Web Ads

Business Finance supports most rich media formats. Your creative must conform to the IAB Rich Media Guidelines published at http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media. In addition:
  • Formats Accepted:  Flash, Unicast, Pointroll, Motif, Eyeblaster, Eyewonder, etc. Will accept others for testing.
     
  • Fall-Back:  ALL Rich Media ads must be accompanies by a standard GIF for use as a fall-back for non-rich media enabled browsers.
     
  • HTML Ad Specifications:  Business Finance utilizes JavaScript ad tags on its pages. HTML banners must be constructed to work within these tags. HTML banners may either call to the client's server for component images or the component images may be submitted along with the HTML code directly to Business Finance. All component images must conform to the file size restrictions (35 KB) and total combined file size of component images should not exceed the maximum specified files size (2 MB).

    In order for DART to track clicks on HTML banner with a 'form action' field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOT form method=post. Business Finance will then be able to track clicks on your banner, though we may not be able to track clicks to multiple URLs separately. <HTML> and <BODY> tags are not required. If you need to use <BODY> for your formatting you should substitute <TABLE> tags instead.
     
  • Behavioral Rules:
    • Mutual expansion behavior is required; expandable creative may expand on user initiation (mouse-over), but requires mouse-off retraction.
    • Expandable creative enabled by mouse click may remain until mouse click close. Automatic play or pre-expand are not allowed.
    • Audio allowable only with user initiation (clicking), and must be able to be stopped by user interaction (clicking).
       
  • Flash Ads:  If submitting a Flash banner, you must supply both the compiled .swf file, the .fla file, and a backup GIF. Business Finance uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the .swf file is compiled. All Flash ads must have the clickTag variable coded into the .swf file. See http://www.pentonmsc.com/specs_clicktag.php?brand=Business Finance for specific instructions.
eNewsletters

  • All materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Headline -- 40 characters or less;
    • Body copy -- 75 words or less, including a link; and
    • Logo -- 120x60 pixels
  • If supplied text does not meet these specifications, Business Finance reserves the right to edit.
  • Unless otherwise specified, Business Finance will include a redirect URL to track clicks on your ad.
  • Send materials to ads@businessfinancemag.com
Sponsored White Papers

  • All materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Your white paper in Adobe Acrobat (PDF) format
    • Title of the white paper
    • A 40-60 word description of the white paper
    • Your company's URL
    • A contact e-mail address for reporting purposes
  • If supplied text does not meet these specifications, Business Finance reserves the right to edit.
  • White paper leads will be forwarded by e-mail to the address you specify.
  • Third-party tags are not permitted for white paper postings. All white papers must be hosted on the Business Finance web server.
  • Send materials to ads@businessfinancemag.com
Text Links

  • All materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Headline: up to 30 characters (including spaces)
    • Body copy: up to 70 characters (including spaces)
    • URL for click-throughs
  • Not permitted:
    • Writing entire words in all capital letters, or other excessive use of caps
    • Bold or italics
    • HTML tags or other formatting
  • If supplied text does not meet these specifications, Business Finance reserves the right to edit.
  • Send materials to ads@businessfinancemag.com
General Terms and Conditions

  • Business Finance reserves the right to reject creative that it deems, in its sole opinion, to be inappropriate. Copy may be edited for length and clarity.
  • For all ads with a frequency discount, a short rate will apply if an advertiser does not use the number of insertions upon which its billings are based.
  • Unless advertiser/agency instructs otherwise, Business Finance will continue to run creative that is already on file for a campaign for each of the campaign's placements. Of course, advertiser/agency is always free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • Bills Rendered: On or around the 29th of the month in which the placement runs.
  • Unless otherwise specified, all placements shall abide by the IAB/AAAA Terms and Conditions, version 2.0
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
  • Liability: Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner.
  • It is the advertiser's/agency's obligation to submit advertising materials in accordance with Business Finance's existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Business Finance's website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the media purchased pursuant to IO.
  • When submitting e-mail copy, advertisers and agencies are advised that Microsoft Word is not an acceptable format for sending text, since it may insert automatic formatting that causes problems in mail servers. Business Finance is not liable for poor or improper display of any text that an advertiser or agency has prepared in Microsoft Word.
  • If advertiser chooses to use a third-party service to deliver ads, Business Finance will not be held responsible for any technical errors caused by said third-party server. In the event Business Finance discovers that a third-party ad server is causing an error, the campaign will be pulled from the Business Finance site. Notification will come from Business Finance to the addresses on the IO. Said contactees will be responsible for notifying Business Finance when the error is fixed, at which point Business Finance will restore the campaign within one business day. The total impressions will be prorated due to the downtime, but the full fee will be charged as if no downtime had occurred.